At the "3rd Doing Business in Japan seminar" held by the Japan External Trade Organisation (Jetro), Elixir Technology's Managing Director, Mr Lau Shih Hor, spoke and shared his experiences in venturing into the Japan market. Details are in this article "Access to the Japanese Market" written by N Ravindran, in the Business Section of "Today's Managers", a campus publication by the Singapore Institute of Management (SIM) University.